The survey—the first to quantify global consumer complaints—found that Brazil topped the list of "complainant" nations, with 65% of its consumers making a product or service complaint. Japan came in last, with only 17% of its consumers doing the same.
In both the United States and Canada, 44% of consumers complained about a product or service, placing those countries—barely—in the Top 10 of "complainant" nations.
Of the 23 countries surveyed, the top 10 "complainant" nations are Brazil, Mexico, Argentina, India, The Czech Republic, Spain, Great Britain, United States, Canada (44%) and Australia. Findings by country:
Among the surveyed countries, those in Latin America (LATAM) are the most likely to have "complaints"; the region with the fewest is Asia-Pacific (APAC). Findings by region/grouping:
